Packhelp, Enterprise Packaging Platform

Packhelp is a leading European packaging platform, which helps businesses worldwide design and order custom packaging. I helped Packhelp launch its new e-commerce platform and Packhelp's API, navigating the launch with clients like Empik, Glovo, Deliveroo and Ankorstore while creating strategies for migrating established customers like BackMarket to this new offering.

This business line represented 25% of Packhelp's revenue in its first year, marking a significant milestone for the company's enterprise strategy.

Hungerstation, Food Delivery App

Hungerstation is Saudi Arabia's leading food and grocery delivery platform (see their 2022 ad). As a Product Manager, I focused on enhancing the platform's restaurant discovery and ranking capabilities to drive better user engagement and business outcomes.

Key achievements included designing a new ranking algorithm that added $1.65M in monthly GMV and lifted app conversion by 0.5%. I also helped rebuild the restaurant discovery experience with a new internal design system while adding support for filtering, autocomplete, and other user-centric features.

A significant part of my role involved integrating global Delivery Hero solutions while running extensive user testing across different user cohorts and cities in Saudi Arabia.

Kitchen Brains, Strategy Consulting

Kitchen Brains is the primary kitchen automation provider for KFC, Popeyes, and Whole Foods restaurants. As a Product Consultant working with Limestone Digital, I helped shape the company's product strategy and future roadmap.

Through on-site research at KFC London and workshops in Connecticut, I developed product strategies that led to a 3x increase in project investment for 2023. This hands-on approach aimed to directly address real operational challenges.

ChowNow, Restaurant Technology

ChowNow powers online ordering for over 11,000 independent restaurants across the US. Working with Netguru, I led product initiatives focused on enhancing the platform's marketplace capabilities and user experience.

A major achievement was building the Menu-to-Checkout experience for the Marketplace app, with a focus on driving conversion and user growth. I also launched a unified design system across thousands of white-label restaurant apps to improve scalability and consistency.

Additionally, I delivered key features like Ratings and Impact Score while implementing a data experimentation and event tracking platform with mParticle, enabling data-driven decision making across the platform.